Before adding your first product, let’s get familiar with how product categories, tags, and attributes work.

Product Categories

Product categories and tags work in much the same way as normal categories and tags you have when writing posts in WordPress. They can be created, edited, and selected at any time. This can be done when you first create a product or come back and edit it or the category/tag specifically.

Attributes

These can be added per product, or you can set up global attributes for the entire store to use (e.g., in layered navigation).

Product Types

With attributes and categories set up and stock management configured, we can begin adding products. When adding a product, the first thing to decide is what type of product it is.

• Simple – covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.

• Grouped – a collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.

• Virtual – one that doesn’t require shipping. For example, a service. Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.

• Downloadable – activates additional fields where you can provide a downloadable file. After a successful purchase, customers are given a downloadable file as a link in the order notification email. This is suitable, for example, for a digital album, PDF magazine, or photo.

• External or Affiliate – one that you list and describe on your website but is sold elsewhere.

• Variable – a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.

• Other types are often added by extensions. For example, WooCommerce Subscriptions adds new product types as does WooCommerce Bookings.

Adding a simple product

Adding a Simple product is similar to writing a post in WordPress.

1. Go to WooCommerce > Products > Add Product. You then have a familiar interface and should immediately feel at home.
2. Enter a product Title and Description
3. Go to the Product Data panel, and select downloadable (digital) or virtual (service) if applicable.

Note: Virtual products don’t require shipping — an order with virtual products won’t calculate shipping costs.

Product data

The Product Data meta box is where the majority of important data is added for your products.

General section

Price

• Regular Price – Item’s normal/regular price
• Sale Price – Item’s discounted price that can then be scheduled for certain date ranges. The sale expires at 11:59 pm of the specified end date

Tax

• Tax status – Taxable / Shipping only / None
• Tax class – Choose which tax class should be applied

Inventory section

The inventory section allows you to manage stock for the product individually and define whether to allow back orders and more. It enables you to sell products and allow customers to add them to the cart to buy.

Enable Stock Management must be selected in Products Inventory Settings; otherwise, only the ‘Stock status’ option is visible in the Product Data Inventory box.

Options when stock management at product level is disabled. You are responsible for updating the Stock Status.

Options when stock management at product level is enabled.

• Enter the Stock Quantity, and WooCommerce auto-manages inventory and auto-updates Stock Status as Stock, Out of Stock, or On Backorder.
• Select whether to Allow Backorders.
• Low stock threshold – Enter a number upon which you are notified.
• Tick the Sold Individually box to limit the product to one per order.

Shipping section

• Weight – Weight of the item.
• Dimensions – Length, width, and height for the item.
• Shipping Class – Shipping classes are used by certain shipping methods to group similar products.

Linked Products section

Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list:

After adding, they are listed in the input field:

Attributes section

On the Attributes tab, you can assign details to a product. You will see a select box containing global attribute sets you created (e.g., platform). More at: Managing Product Categories, Tags and Attributes.

Once you have chosen an attribute from the select box, click add and apply the terms attached to that attribute (e.g., Nintendo DS) to the product. You can hide the attribute on the frontend by leaving the Visible checkbox unticked.

Custom attributes can also be applied by choosing Custom product attribute from the select box. These are added at the product level and won’t be available in layered navigation or other products.

Advanced section

• Purchase note – Enter an optional note to send the customer after they purchase the product.
• Menu order – Custom ordering position for this item.
• Enable Reviews – Enable/Disable customer reviews for this item.

Product short description

Add an excerpt. This typically appears next to product imagery on the listing page, and the long description appears in the Product Description tab.

Taxonomies

On the right-hand side of the Add New Product panel, there are product categories in which you can place your product, similar to a standard WordPress post. You can also assign product tags in the same way.

Product images

Setting catalog visibility options and feature status

In the Publish panel, you can set Catalog Visibility for your product.

• Shop and search – Visible everywhere, shop pages, category pages, and search results.
• Shop only – Visible in shop pages and category pages, but not search results.
• Search only – Visible in search results, but not on the shop page or category pages.
• Hidden – Only visible on the single product page – not on any other pages.

Adding a grouped product

A grouped product is created in much the same way as a Simple product. The only difference is you select Grouped from the Product Type dropdown.

To create your parent product select ‘Grouped’ from the Product Type dropdown.

Create the Grouped product

1. Go to: WooCommerce > Products > Add New.
2. Enter a Title for the Grouped product, e.g., Back to School set
3. Scroll down to Product Data and select Grouped from the dropdown. The price and several other fields disappear. This is normal because a Grouped Product is a collection of ‘child products’, which is where you add this information.
4. Publish.

The Grouped product is still an empty group. To this Grouped product, you need to:

• Create products and add them
• Add existing child products

Having the choice to first create Simple products and add them to a Grouped product later; or first create a Grouped product and add Simple products later gives you flexibility to add Simple products to more than one Grouped product.

Add products to the Group

1. Go to: WooCommerce > Products > Add New.
2. Select the Grouped product you wish to add products to.
3. Scroll down to Product Data and go to Linked Products.
4. Select Grouped Products, and search for the product by typing
5. Click the products you wish to add.
6. Update
7. You can drag and drop to reorder the Grouped Products. Once you press Update, the new order will be shown on the product page.

Adding a virtual product

When adding a Simple product, you can tick the Virtual checkbox box in the product type panel.

With Variable products this checkbox is moved to each variation.

Enabling this, disables all shipping related fields such as shipping dimensions. A virtual product will also not trigger the shipping calculator in cart and checkout.

Adding an external/affiliate product

Select ‘External/Affiliate’ from the product type dropdown. This removes unnecessary tabs, such as tax and inventory, and inserts a new product URL field. This is the destination where users can purchase the product. Rather than Add to Cart buttons, they see a Read More button directing them to this URL.

Mark a product as Featured

To mark a product as featured, go to: Products > Products and select the Star in the featured column. Alternatively, select Quick Edit and then the Featured option.

Setting A Featured Product

Sorting products

Sorting is different than Filtering, in that you can drag and drop products to re-order them.

1. Go to: WooCommerce > Products.
2. Select Sorting.
3. Select a Category, Product Type and/or Stock Status, or any combination of the three.
4. Click Filter.

You can now drag and drop products in an order to your liking.

Allow backorders

Select whether to allow Backorders from the dropdown, if you are managing stock on a product. Use Advanced Notifications (separate purchase) to help notify someone other than the shop admin if backorders are placed.

To allow backorders, the Stock status must be set to In Stock even though the Stock Quantity is 0 or less.

Most payment gateways charge immediately. If you want to wait to charge customers for an item when it’s back in stock, use WooCommerce Waitlist (separate purchase) to email all users, notifying them that the item is back in stock with a link to purchase.