We strongly recommend the following features on every client’s site that desires optimal lead capture capabilities through pay-per-click or search engine optimization:
- Clear call-to-action (CTA) on every page
- Sidebar on interior pages and blog posts that includes a form and or CTA
- Contact information (business name, street address and phone number) at the bottom of every page
- Include actions and incentives on the homepage to encourage a higher click-through rate
- Contact page must includes a contact form and a Google Map